JAY-Z AND BEYONCÉ DROP FULL VIDEO FOR 'FAMILY FEUD'
In the video, scored by Flying Lotus, Jay-Z and Beyoncé show us that "No one wins when the family feuds'.
With a no shortage of famous names making cameo appearances, Jay-Z takes his art down a more visual route and shows why Hip-Hop should be considered art. Taken from last years hit album 4:44, the track addresses Jay's rocky past, previous infidelities and sees his attempts to ask for forgiveness and atone for them.
The video is beautifully shot, written and the art direction is phenomenal: so much so that some fans have been pushing for Jay to get into the movie business.
Have a listen to 4:44 in full on Apple Music here